Increasing app installs and player retention with Taj Network’s solution. To capture the attention of potential new players, the marketing giant added a brand its portfolio, and saw an 8.5% increase in app installs as a result for its company.
Rummy Central’s parent helps advertisers acquire high quality engaging users globally through in-app, display and video advertising. Collectcent is a leading programmatic advertising technology company working with direct publishers and advertisers on CPM, CPI and CPA business models globally.
Increase in quality of downloads
Increase in day 7 retention
Reaching more players to encourage new players to sign up for Rummy Central, specifically enticing high-value players, or those who would spend more. The marketing company was also looking to increase its profitability and earn a higher return on ad spend.
Taj Network operates as an aggregator with its product line of Turnkey/ Standalone, Network, Exchange, Marketplace & Branded Lobby to build a large pool of players by creating the network effect which in turn helps all partners connected to them.
The Taj Network (TJN) has rapidly grown to be one of the largest B2B Skill Games providers in the country, operating all across India with the only exception of 5 states. Envisioned and developed in India, this network includes more than ten of the strongest brands and operators dominating the e-gaming industry.
As the independent B2B division of Grid Logic Games, TJN has proven credentials, asserted by the practical and strategic partnership their associates enjoy.
Taj Rummy Network (TRN) is India's fastest growing provider of complete online gaming business solutions. We offer top notch technology, platforms, marketing expertise and highly skilled operational services. We are proud presenters of several ground-breaking industry firsts and are constantly researching to outdo ourselves in offering the best to our client partners and customers.
Taj Network offers top notch technology, platforms, marketing expertise and highly skilled operational services. We are proud presenters of several ground-breaking industry firsts and are constantly researching to outdo ourselves in offering the best to our client partners and customers.
We are always happy to explore avenues with partners from the online gaming and entertainment world. We value every request we receive, so please feel free to contact us and we will make sure to revert promptly.